Mercedes-Benz
Vario

The Vario Research
Car - Car of the future?
"There's no
such thing as the car of the future! Just as we can't speak of the car of
the present, we won't be able to talk about one of the future either. There
will be lots of cars of the future," says Mercedes-Benz's head of marketing
research, Gerd Bickelmann. This analysis should not come as a surprise. There
are presently more than 12 000 vehicle types registered with the German authorities,
and the number is growing. The more individualistic a society, the more idiosyncratic
are the desires of its members, and thus the more varied the range of cars
on offer.

The Vario Research
Car is one of Mercedes' answers to this challenge.